10 Advantages of Outsourcing Your eCommerce Fulfilment

In today's fast-paced business environment, outsourcing has become an integral part of many companies' strategies for growth and success. One area of business operations that can greatly benefit from outsourcing is eCommerce fulfilment. By entrusting your fulfilment process to a specialised third-party provider, you can unlock numerous advantages that can contribute to the overall success of your business.

Understanding eCommerce Fulfilment Outsourcing

Before delving into the advantages of outsourcing your eCommerce fulfilment, it is important to have a clear understanding of what exactly eCommerce fulfilment outsourcing entails. Simply put, it involves partnering with a specialised fulfilment company to handle the critical tasks of warehousing, picking, packing, and shipping your products to customers.

By outsourcing the fulfilment process, you can focus on other core aspects of your business, such as product development, marketing, and customer acquisition, while leaving the logistics and operational complexities of order fulfilment to the experts.

Understanding eCommerce fulfilment.

What is eCommerce Fulfilment Outsourcing?

eCommerce fulfilment outsourcing refers to the practice of contracting a third-party logistics (3PL) provider to handle the entire order fulfilment process for your online business. This includes the storage of inventory, order processing, picking and packing, and shipping.

By outsourcing these activities, you can streamline your operations and benefit from the expertise and infrastructure of a specialised provider. This allows you to focus on your core business activities and ensures that your customers receive their orders in a timely manner.

Customer placing online order

The Role of eCommerce Fulfilment in Your Business

Efficient eCommerce fulfilment plays a crucial role in the success of your business. It encompasses all the activities involved in delivering an excellent customer experience, from the moment a customer places an order to the final delivery of the product.

By outsourcing this process, you can benefit from the expertise of professionals who specialise in order fulfilment, resulting in improved customer satisfaction, increased efficiency, and reduced costs.

Advantages of Outsourcing eCommerce Fulfilment

When it comes to eCommerce fulfilment outsourcing, there are several factors to consider. One of the key advantages is the ability to tap into the expertise and infrastructure of a specialised provider. These fulfilment companies have years of experience in handling the logistics and operational complexities of order fulfilment. They have dedicated warehouses equipped with state-of-the-art technology and efficient processes to ensure that your products are stored, picked, packed, and shipped in the most efficient and cost-effective manner.

eCommerce fulfilment 3PL storage

1. Expertise and Infrastructure

Outsourcing to a specialised fulfilment provider gives you access to their expertise and well-established infrastructure. They excel in order fulfilment, ensuring that your products are processed efficiently and accurately.

3PL inventory management

These providers are specialists in the field, having honed their skills over years of handling a wide range of products for various businesses. Their well-structured processes and advanced technology ensure that your orders are fulfilled with precision and speed. From inventory management to order tracking, they have it all covered, allowing you to focus on your core business operations.

2. Scalability

As your business grows, you may need to expand your warehousing and fulfilment capabilities. By partnering with a fulfilment company, you can easily scale up or down your operations as needed, without significant capital investment or long-term commitments.

Whether you experience seasonal spikes in demand or are in the midst of rapid expansion, a fulfilment partner can adapt to your changing needs. Their flexibility ensures that you can seamlessly adjust your fulfilment operations to accommodate fluctuations in order volumes, all without the burden of investing in additional facilities, equipment, or staffing. This scalability is a significant advantage in maintaining a responsive and cost-effective supply chain.

Scaling your business with a 3PL

3. Focus on Core Business

Outsourcing your fulfilment allows you to concentrate on core business activities, such as product development and marketing, leading to increased productivity and efficiency.

Managing the intricacies of order fulfilment can be a time-consuming endeavour. By delegating this responsibility to experts, you free up valuable time and resources. This newfound freedom enables you to direct your energy towards strategic aspects of your business, such as launching new products, expanding market reach, and enhancing your brand's identity. Ultimately, this shift in focus can drive innovation and growth, giving you a competitive edge in your industry.

eCommerce fulfilment for breweries

4. Cost Savings

Fulfilment providers can negotiate better shipping rates, optimise packaging, and reduce shipping costs, allowing you to offer competitive pricing to your customers.

One of the most compelling advantages of outsourcing fulfilment is the potential for significant cost savings. Fulfilment companies have established relationships with shipping couriers, granting them access to discounted rates that may be otherwise out of reach for individual businesses. These cost reductions can be passed on to your customers, making your products more attractive in the market. Moreover, their expertise in packaging and shipping methods minimises the risk of damage during transit, further reducing costs associated with returns and replacements.

eCommerce fulfilment packaging

5. Financial Benefits

Outsourcing your fulfilment reduces upfront investment costs associated with establishing your own warehouse, enabling you to allocate financial resources more strategically.

Establishing and maintaining a warehouse is a capital-intensive endeavor. It involves purchasing or leasing property, investing in storage infrastructure, hiring and training staff, and managing ongoing operational expenses. By outsourcing your fulfilment, you eliminate these hefty upfront costs and instead pay a fixed fee or a percentage of your sales to the fulfilment provider. This shift in financial structure allows you to allocate your resources more strategically, directing capital towards areas of your business that can drive growth and innovation.

6. Improved Customer Service

Outsourcing enhances the customer experience with services like same-day delivery and efficient order processing, leading to increased customer loyalty.

Customer satisfaction is paramount in the eCommerce landscape. Fulfilment providers offer a range of services that directly impact the customer experience. They can facilitate same-day or next-day delivery, efficient order processing, and order tracking, all of which contribute to enhanced customer satisfaction. By entrusting these aspects of your business to experts, you build trust and loyalty among your customer base. Satisfied customers are more likely to become repeat buyers and brand advocates, which are essential for long-term success in eCommerce.

eCommerce fulfilment customer service

7. Operational Efficiency

Outsourcing to fulfilment experts streamlines processes, minimises errors, and speeds up order processing, resulting in operational efficiency gains.

Running a successful eCommerce business demands operational efficiency at every stage of the fulfilment process. From receiving an order to delivering it to the customer's doorstep, every step must be executed flawlessly. Fulfilment experts have honed their processes to near perfection, identifying bottlenecks, eliminating errors, and optimising workflows. Their precision ensures that your orders are processed swiftly and accurately, contributing to an overall efficient operation.

eCommerce fulfilment efficiency

8. Access to Advanced Technology

Fulfilment providers invest in state-of-the-art technology, providing real-time inventory visibility and streamlining operations with automation.

Technology is at the heart of modern fulfilment operations. Fulfilment providers continually invest in advanced systems and automation to enhance efficiency and accuracy. With their state-of-the-art technology, you gain real-time visibility into your inventory, allowing for informed decision-making regarding reordering and stock replenishment. Automation minimises manual data entry, reducing errors and enhancing the speed of order processing and delivery. By leveraging these technological advancements, you stay ahead of the curve in terms of operational excellence.

Advanced technology in eCommerce fulfilment

9. Global Reach

Fulfilment providers have strategically located distribution centers, enabling fast and cost-effective order fulfilment worldwide.

In a globalised marketplace, reaching customers worldwide is essential for growth. Fulfilment providers often have multiple distribution centers strategically located across different regions, facilitating quick and cost-effective order fulfilment, regardless of your customers' locations. This global reach allows you to expand your customer base and enter new markets confidently, knowing that your fulfilment operations can seamlessly support international orders.

Global eCommerce fulfilment

10. Sustainability

Outsourcing to fulfilment partners committed to sustainability reduces your carbon footprint and aligns your brand with eco-conscious consumers.

Sustainability is not just a buzzword; it's a significant concern for consumers today. Fulfilment partners that are committed to sustainability implement eco-friendly practices, such as using recycled and biodegradable packaging materials, adopting energy-efficient facilities, and responsible waste management. By outsourcing to these environmentally conscious providers, you can significantly reduce your carbon footprint and appeal to a growing segment of eco-conscious consumers. This alignment with sustainability trends can enhance your brand's reputation and attract environmentally aware customers.

Sustainability in eCommerce fulfilment

Conclusion: Making the Decision to Outsource

Before outsourcing your eCommerce fulfilment, evaluate your business needs and select the right partner. Assess your current capabilities, consider factors like order volumes and complexity, and choose a reliable fulfilment provider aligned with your goals.

In conclusion, outsourcing your eCommerce fulfilment can offer numerous advantages, including cost savings, operational efficiency, improved customer satisfaction, scalability, and strategic benefits. By focusing on your core business activities and leaving fulfilment complexities to the experts, you can position your business for growth and competitive success in the dynamic eCommerce landscape.

Tap'in offers a holistic eCommerce fulfilment solution tailored to supercharge your business. Bid farewell to the hassles of warehousing, inventory management, and shipping. Embrace a partner who comprehends your distinct requirements and stands by your side to fuel your progress at every juncture.

Embark on a journey of transformation with Tap'in by reaching out to our team today! 

Tap'in's eCommerce fulfilment team